It's cold outside! How do you make sure your car starts?

Out here in the Edmonton area it has been very cold the past week!  Cars are hard to start and lots of people have problems getting going in the morning.  

Since switching to synthetic oil a few years ago, I have found that I have a lot less trouble starting my truck in the cold. Here is a quick video from the AMA which shows how synthetic oil helps.  

What do you do to keep your car reliable in the cold?

http://www.youtube.com/watch?v=LG0MWBBZkQM

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