I’m often shocked at some of the photos that end up on Realtor.ca. I’ve seen photos of dirty clothes piled on the floor or toys littered across a living room. I wouldn’t want my friends to see my place like that, let alone having sellers view my listing publicly. Having good listing photos is very important in marketing a home to sell. This is why we’ve enlisted photography specialists, Obeo to help us write a piece on what you can do to make sure your listing is presented in the best light possible.
15 Tips on How to Best Prepare a Home for Real Estate Photography
Homes that show professional, high quality photographs have proven to sell for more money. In a post on our blog, ObeoSphere, a study done by the Redfin Corporation discovered that listings marketed with photos from a high end DSLR camera gained anywhere from $1000 to $100,000 more at closing! Given this information, it’s pretty shocking that only 15% of luxury properties in the United States are marketed with DSLR photos.
“How should I prepare the home for the photo shoot?” you might ask. To ensure your listing photos come out gorgeous, here is a list of things to think about. Below you will find the many tips we have accumulated through the years. Be sure to consider these if you’re thinking about listing your home or if you have a client who wants to sell!
- Have the lawn mowed, leaves raked, bushes trimmed.
- When in season, flowers can add a gorgeous pop of color.
- Remove all vehicles from the driveway and front of the house.
- Make sure all garbage cans, hoses, garden tools etc. are put away.
- If you will be doing any twilight photos, be sure to check all outdoor lights. Change out dim or broken lights.
- Remove your “cute” yard decorations like garden gnomes and animals.
- Remove any “clutter” inside the home, and put away toys, clothing, dishes, towels, etc.
- Make the beds.
- The counter tops in the bathrooms and kitchen should be as clean and as empty as possible.
- Make sure the kitchen sink is empty and all dishes are put away.
- Hide the trash cans.
- Hide personal photos.
- Replace any light bulbs that are out.
- Remove any decorations or magnets that are on the fridge.
- Before the photographer arrives, turn on all lights and open all blinds in rooms to be photographed.
If you’re considering hiring a professional to photograph your home, make sure you do some research. Your Realtor may have recommendations on someone in your area. At Obeo, most of our photography packages consist of both still photos and panoramic images. These can be in any area of the home. Common panoramic shots may include: kitchen, master bedroom, family room, living room, exterior (front or back), or any special feature of the home that cannot be adequately captured with a still photo.
Still photography may include secondary bedrooms, study, office, loft, and will include all main areas of the home. Our real estate photographers will choose shots that they feel best show off the home, but will be happy to take any photos you are the homeowner request.
Obeo’s real estate photographers all shoot with DSLR cameras, wide angle lens, and extra lighting. The cost of Obeo’s professional real estate photography varies across the county so get your Realtor to contact our local representatives for pricing. If you have any questions, please call one of our amazing customer service reps at 800-729-6236 or visit our website at www.obeo.com.