It's a bird, it's a plane, it's... real estate professionals leaping down the side of tall buildings?!
That's exactly what realtors are doing in 12 cities across Canada as part of the Drop Zone initiative. Teams rappel from the roofs of urban high-rises to raise awareness (and funds) for Easter Seals Canada.
Drop Zone is one of many ways that CENTURY 21 real estate professionals will be working to meet our national goal of raising more than $400,000 for Easter Seals Camps across Canada this year.
We launched our CENTURY 21 Kids to Camp Program in 2009 and Canadian franchises raised $400,000 for the program in its first year. This translates into approximately 190 Easter Seals camp spaces for children and youth with disabilities.
In 2010, the goal of CENTURY 21 Canada is to raise funds to enable at least 210 kids to attend camp.
Since 1979, Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, has raised more $100 million for Easter Seals. CENTURY 21 Canada locations have played a significant role in this achievement.
Last year, our national organization accounted for nearly 20% of the total $2.1 million raised for Easter Seals by CENTURY 21 internationally.
Easter Seals Canada is best known for its provincial camp program. There are sixteen Easter Seals Camps in Canada. Due to the highly specialized recreation and care required to ensure a safe experience for children, the cost to attend camp averages $2,100 per child.
Easter Seals Canada is dedicated to helping more than 100,000 Canadians with disabilities participate fully in society. Each year, its camp programs serve more than 6,000 young people.