Big-Name Realtors Discuss Optimized Consumer Websites
I could not have made myself clearer. My stand is, and always has been, that CENTURY 21 Canada is not trying to be an alternative to the existing real estate structure and organization in Canada. Not now, and not in the future. We support organized real estate – as I have always stated, and told The Globe and Mail this week.
You would not be alone if you were confused by that article’s first sentence, “the Canadian Real Estate Association’s lock on real estate listings is being challenged from within...” and by the inflammatory headline, “Big-Name Realtors Plot Rival Listings Site."
The big names in question are myself and the heads of Re/Max Ontario and Royal LePage in Canada. Our ‘plot’ is an ongoing dialogue – disclosed to the media a while back – about being able to share listing data provided by consenting real estate brokers to corporate sites such as century21.ca and royallepage.ca and remax.oa.com. All the data would be distributed with the authority - and only with the authority - of the broker responsible for the data.
As for CENTURY 21, RE/MAX and Royal LePage trying to be ‘rivals’ to CREA’s MLS listing site, that is a pretty inaccurate label to put on businesses attempting to optimize how their franchisees’ data is shown online, with their franchisees’ permission.
In fact, our meeting yesterday revolved around continuing to work with organized real estate for easy access to the data! Hardly a rivalry...
Look at How Data is Presented Online
As for other websites that post CENTURY 21 property listings, I am not against a sales representative or real estate office placing their data on Zoocasa or any other site. It is a choice they make as it relates to exposing the property for sale.
However, I do suggest that realtors look at how their data is being presented, compared to other data on the site, because of the premium services that these websites offer. I believe we will see many more competitive sites providing information to the consumer on real estate transactions in the future.
For CENTURY 21 Canada, the Internet market for home buyers and sellers will always be about great content and finding the best ways to serve the Canadian home buying/selling consumer, and generating leads for members of our system.
Posted by Don Lawby
on September 1, 2010