CENTURY 21 Leads in Social Media

CENTURY 21 Canada unveiled the latest tool in its web marketing strategy to more than 600 real estate sales professionals and brokers attending the CENTURY 21 "Path to Profit" event in Montreal this past Tuesday.

The CENTURY 21 Canada Social Media Guide was developed by Heather Angus-Lee, former journalist, now president of PROsocialmedia and blogger for Talk21 - the national blog of CENTURY 21 Canada.

The guide is published in French and English in the form of an e-book, and is free to all CENTURY 21 System members.

It contains eight chapters of step-by-step instructions for building profiles and posting content on leading media sharing sites, including Facebook, Twitter, LinkedIn, YouTube, Flickr and Century21.ca blogs.

The PDF guide also includes hyperlinks from pages directly to social media sites, as well as a full glossary of social media terminology for those new to online communities, says Ms. Angus-Lee, shown left.

The guide is part of a comprehensive CENTURY 21 web marketing strategy that includes developing one of the most SEO (search engine optimization) advanced real estate websites in the country.

CENTURY 21 sales representatives and brokers receive free access to online marketing platforms such as Google Street View, branded blog pages, video embedment and property address URLs in a system of thousands of interconnected Century21.ca branded websites - all designed to drive up listing rankings in property search results.

Says CENTURY 21 Canada President, Don Lawby, “With 90% of home buyers starting their property searches online, it is more important than ever for real estate professionals to be active in the online marketplace. Our goal is for all CENTURY 21 sales representatives and brokers to be where Canadians are seeking and sharing information about real estate, and we are delivering the tools to get them there.

Sheena Curran is managing broker for Century 21 Miller Real Estate in Oakville, Ontario.


  1. Peter Rukavina 02/21/2010 at 12:54 PM

    Um, doesn't "free to all CENTURY 21 System members" indicate that a large part of the "social" in "social media" is missing from this equation? Surely part of "social" includes "open" and a considerably larger degree of sharing than real estate professionals are used to.

    To create secret guides for insiders is contrary to the spirit of the web, and makes me turn away from Century 21, not embrace it.

  2. Constantine Isslamow 02/27/2010 at 7:16 PM

    Heather has put together a wonderful tool for all system members to learn from. Once again the CENTURY 21 Brand continued to grow with its internet strategy.

  3. Heather 04/30/2010 at 6:37 AM

    To address Peter's comment above, "to create secret guides for insiders is contrary to the spirit of the web..."

    You could say that locking out people from the use of the social media websites themselves - either by charging a fee or requiring registration/membership - is contrary to the "spirit of the web."

    However, for a corporation to hire someone to write a how-to step by step guide on Best Practices for using social media is certainly not exclusionary. It is called Professional Development.

  4. vancouver website design 01/20/2011 at 11:40 PM

    Social Media is a great tool businesses can use to obtain valuable insight into the interests and opinions of consumers which is vital for maintaining relevancy.

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