Full Service or Discount Realtor

Yesterday an agreement between the Federal Competition Bureau and CREA was ratified: "CREA shall not adopt, maintain, or enforce any rules that deny the ability of members to provide mere postings for sellers, or that discriminate against members because they offer, or wish to offer, mere postings for sellers.”

What does this mean to you, the buyer or seller? It means that discount agents who continue to simply list their clients’ property and does nothing else will be protected.

A full-service broker will continue to offer a full array of services, which include but are not limited to; providing a full and comprehensive knowledge of homes in the neighbourhood, provide analysis and statistics in a comparative market analysis that offers the seller the maximum value of their home and property.

Picking up clients to show homes, listing properties correctly, conducting open houses and staging homes to appeal to more buyers. Offer multiple websites (in multiple languages) and exclusive domain names and Google Adwords. Arrange for professional floor plans, photos, virtual tours and feature sheets or booklets. Plus much more.

The choice is yours, but in this competitive market like today it will take a lot more effort to sell that home and you need a REALTOR that delivers expertise and services so  clients can focus on their daily lives and get that home sold or find the right house, without wasting their time and money.

Hans Taal is a sales representative with Century 21 Miller Real Estate Limited in Oakville, Ontario.

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2 Comments
October 26, 2010
10:03 AM

Hans, I think you hit the nail on the head in that last paragraph. The market will determine the choices that savvy sellers and buyers make. In a strong seller's market, there may be more demand for limited services from the listing agent. In this market, the buyer may have to pay their Realtor to help them buy a home as there may be considerably more work involved ie) losing out in competitive offers.
Conversely, in a buyer's market, sellers will need a full-service Realtor to help them stand out from the competition. Buyers, faced with a myriad of choices, will opt to do what benefits them financially which may or may not involve hiring an agent.
Successful Realtors adapt to changing circumstances and this will be no exception.

October 27, 2010
4:44 PM

I agree with the last line of Jeff's comment, "Successful realtors adapt to changing circumstances".

Real estate services should read like a menu in a restaurant. There are many choices depending how hungry you are. The same should be true for the services we offer, anyone that walks throught the door should be able to pick the level of service they require.

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