Full Service or Discount Realtor
Yesterday an agreement between the Federal Competition Bureau and CREA was ratified: "CREA shall not adopt, maintain, or enforce any rules that deny the ability of members to provide mere postings for sellers, or that discriminate against members because they offer, or wish to offer, mere postings for sellers.”
What does this mean to you, the buyer or seller? It means that discount agents who continue to simply list their clients’ property and does nothing else will be protected.
A full-service broker will continue to offer a full array of services, which include but are not limited to; providing a full and comprehensive knowledge of homes in the neighbourhood, provide analysis and statistics in a comparative market analysis that offers the seller the maximum value of their home and property.
Picking up clients to show homes, listing properties correctly, conducting open houses and staging homes to appeal to more buyers. Offer multiple websites (in multiple languages) and exclusive domain names and Google Adwords. Arrange for professional floor plans, photos, virtual tours and feature sheets or booklets. Plus much more.
The choice is yours, but in this competitive market like today it will take a lot more effort to sell that home and you need a REALTOR that delivers expertise and services so clients can focus on their daily lives and get that home sold or find the right house, without wasting their time and money.
Hans Taal is a sales representative with Century 21 Miller Real Estate Limited in Oakville, Ontario.
Posted by Hans Taal
on October 26, 2010