Insights from Real Estate Connect Show

I'm in San Francisco this week at the Real Estate Connect 2010 conference in San Francisco, a leading national show focused on the real estate market, produced by Inman News.

We are having a chance to see what is currently being used for technology in the real estate industry around North America but, most importantly, what has been just released or is about to be released.

Based on previous real estate technology events I"ve attended, there is a large turnout, and the outlook is better than seen in almost four years.

Some of the real estate-related tech trends being discussed here include:

  • How to Create Online Communities That Stick
  • How Mobile + Local + Social Will Rock Your Marketing World
  • How to Create Usable Web Experiences That Convert Visitors
  • How to Buy Online Media and Not Lose Your Shirt

We also are hearing views on what is happening in real estate markets around America - with different opinions as to what is happening and what is going to happen now that the federal government's home buyer tax incentives deadlines have expired in the USA.

For example, Alex Perriello, President and CEO of Realogy - franchisor of the world's most recognized real estate brands, including CENTURY 21 - said at the show that he believes 2010 may turn out to be better than expected for home sales because of unexpected consequences from tax credits. Probably American real estate professionals will not have a real market forecast until late August.

Big-name speakers at this conference include the founders of such leading Web 2.0 sites as Craig's List, Reddit (a social media site that lets users vote on their favourite stories), and Get Satisfaction (online sharing reviews of the customer services of many companies).  Google was also there speaking about its role in real estate with its growing collection of online tools.

Errol Samuleson, President of, spoke at the conference about the importance of real estate professionals participating in agent review sites that let consumers rate your service. He mentioned a recent Forrester/Intelliseek survey showing fewer than 50% of consumers trust television, radio, and Internet ads. However, trust is high for online reviews/comments by one's "friends" and their friends.

We are taking all the learnings from this prestigious event back to our own team that works on our industry-leading site,, including our new mobile platform.

As a realtor, what technologies are you applying to your online marketing these days? If you are a home buyer/seller, what media do you use to shop for a home?


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