Specialized CENTURY 21 broker and manager program offers actionable skills to grow market share


VANCOUVER, BC (January 4, 2017) --  In December 2016, attendees from new and existing CENTURY 21 offices coast-to-coast gathered to learn how to build and maintain productive, profitable real estate businesses. They were attending the annual CENTURY 21 Canadian Management Academy (CMA) in Toronto. The week long, intensive program for brokers and managers provides personalized guidance that ensures they walk away with the knowledge to build their market share.

Every year, CMA attendees learn how to take advantage of the extensive tools and services offered by the international CENTURY 21® System. The sessions are led by master trainer Chris Leader of Leader’s Edge Training, applying his over 30 years of real estate experience as a brokerage owner, manager and trainer.

The CMA program addresses the challenges of running a real estate business by breaking them down into seven fundamental skills:


  1.  Office & Sales Management: Learn what motivates team members and how to maximize their success in any market.
  2.  Recruiting: Build an ideal sales force by practicing proven recruitment techniques.
  3.  Business Planning: Create a clear strategic direction to actively lead business growth rather than simply reacting to changes.
  4.  Training: Support agent career development by implementing action driven courses.
  5.  Leadership: Learn how to deliver clear decision-making and effective communication.
  6.  Upgrading: Exceed goals by continuously expanding your team’s knowledge, production expectations, market presence, and technology.
  7.  Motivation: Set clear expectations and connect with agents’ personal goals to become the mentor they are seeking.

Members of the CENTURY 21 Canada® leadership team also present insider information and lead discussions at CMA on corporate direction, online marketing, public relations, and social media strategy. This year, Chiyoko Kakino, vice president of marketing, Todd Shyiak, vice president of operations, and Gary Zalepa, director of strategic growth and franchise development held sessions with attendees.

Here is what attending brokers and managers this year said about the program:

“I always think it is a good idea to recharge yourself and get up to speed with the new tools and technology that CENTURY 21 has to offer.  The amount that I learned in the workshop is invaluable.  No one should be starting out as a manager or broker without this course – it gives you all the knowledge to help you succeed.”
Blair Gordon owner of CENTURY 21 Foothills Real Estate since 2004 and three time CMA attendee.

“I would recommend others to take this course because C21 is constantly upgrading their tools and technology so I think every Manager and owner owes it to their salespeople to help them grow.  You have to lead by example and that is why we are here.”
Eryn Richardson broker of CENTURY 21 Heritage House Ltd. who is celebrating 11 years working with the brand.

“It’s a great solution to train managers and bring them to the next level. It’s a difficult transition from salesperson to a management role and to have this solution is invaluable.”
Trevor Evans agent with CENTURY 21 Millennium Inc. who is celebrating eight years with the brand.


CENTURY 21 brokers, managers and agents across Canada are empowered to reach their full potential through specialized education courses like CMA and cutting-edge technology. Visit century21.ca to learn more and to experience the C21® difference.


#  #  #


Media contact

Sandra Quek

Marketing Specialist

CENTURY 21 Canada™




About CENTURY 21 Canada™

Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada.


The CENTURY 21 System is the world’s largest and most recognized residential real estate franchise sales organization with approximately 6,900 independently owned and operated franchised broker offices worldwide and over 100,000 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 78 countries and territories worldwide.


®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2016 Century 21 Canada Limited Partnership.


The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.


Blog Archives