Albert Einstein defined Insanity as: "Doing the same thing over and over again and expecting different results." By this definition many home sellers in Vancouver and most Realtors are freaking insane!
How many Realtors are using the same tactics to properties that worked in the 70's and 80's but have no relevance in today’s market? "It I keep putting an ad in the paper the phone has to ring!" they think but the phone doesn't ring INSANE!
On the other hand if a house sits on the market and doesn't sell for 3/5/7 months yet the seller re-lists with their old Realtor what do you expect? INSANE!
Don't be afraid to think outside of the box. Don't be afraid of different business models. If you don't know why/how a Realtor uses Twitter (for example) to sell your home-ask!
Craig Rushton, CENTURY 21 In Town Realty, Vancouver, 604.505.6503, craigQ@craigrushton.com
Posted by Craig Rushton
on May 17, 2011