Record sales for the month of July have been reported by both the Real Estate Board of Greater Vancouver and the Fraser Valley Real Estate Board. In Vancouver's case, it was an all time record beating even July 2006 which was phenomenal in itself. So, here we are again . . . wondering if the volatile real estate market is doing another about turn, this time back to the Seller's market of the previous 5 years.

From my perspective, the answer is no, it has not returned to a Seller's market. However, that doesn't mean there isn't change. The market has changed, although considerably more subtle of a change. We are now, and have been over the past several months, in a balanced or normal market. A market where folks wanting to do something . . . buy or sell real estate . . . can actually accomplish the task in a reasonable time frame and within reach of targeted, planned on, value.

The main key to success in this type of market is pricing. With access to loads of information on properties for sale, Buyers are quickly and precisely educated when it comes to price and value. Because of this, Sellers must be on target with their asking price in order to attract market attention.

Another key is the marketing itself. It has become imperative that the Internet be used to market properties. Buyers begin their search on the Internet. Buyers shop and compare on the Internet. Buyers need to find your property on the Internet. That's where Century 21's new Internet strategy comes into play. Websites for each sales person in Canada; websites for listings . . . that's correct . . . your property with its own website; google AdWords campaign targeting your property for web searches; multiple photos - room for 21 high quality pictures and even video; plus the traditional exposure methods still in use like the MLS. For maximum exposure for maximum market dollar talk to your Century 21 rep.