We were invited to attend the Chairman's Circle for Century 21 Canada this year. This invitation only conference is for the top 30 offices in Canada. Century 21 Advantage was number 12 for sales production in the Century 21 Canada ranks.
Luckily for us it was held in beautiful Fort Lauderdale Florida at The Atlantic Hotel.
The agenda consisted of marketing in today's online world and our guest speaker was David Meerman Scott. Having read his book. The New Rules of Marketing and PR I was excited to hear more and learn about his latest book World Wide Rave. David is a very good presenter of his material, and the small audience was an added bonus.
Next on the agenda was Steve Murray from Real Trends. This was the first time I was able to listen to Steve and his area of expertise. I had heard of him and that he really knows his stuff. Steve certainly does. He knows his numbers and is in tune with many thing real estate wise and the trends that follow the numbers. Readers of this Blog know I also like to talk about the numbers, so it was quite enjoyable. With an American background the concern is that Canada will echo the US real estate market trends more so. Luckily for us Steve noted that we have a banking system that is top notch and better insulates us from the woes our friends south of the border are experiencing.
We had a recap of our success with this great web platform that the team from Wheretolive.com have put together. It seems that users of our web site really like the features such as 21 photos and the full screen display of property photos. Something no one else is doing making us a leader in real estate online. Recently Century21.ca became the number one franchise brand for real estate traffic and searches. Thank You to Roald Marth and Ed Kohler for leading us into the world of web 2.0.
Last but not least was the company of Century 21 elite. Only the top 30 office attend this event so the ideas and feedback shared is great for bringing back and adding value to our clients and associates.
We met some great new friends from coast to coast.
Your Friend in Real Estate,
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