The Power Of 10


Wow, has it already been 10 years?  So hard to believe, as it feels like just yesterday when I received my letter from the Manitoba Securities Commission that my license was approved!  So much has changed for me both personally and professionally. Ups and downs, good and bad but the main thing I have learned in my 10 years was to always stay true to who I am. Treat people the same way I want to be treated. To commemorate this anniversary, I thought I would put together a list of the things I have learned in my 10 years of "relationship real estate" :


Real estate is about relationships, not transactions: People truly don’t care what you know, until they know that you care. For the first few years of my career, I was so focused on being professional, almost rigid. I must have been very boring to work with! Realizing that you can be professional while also being personable was a game changer.  Now, sharing my life with my clients, as they share their lives with me has made my job much more enjoyable, and resulted in many long-lasting relationships!

"Just be me"! I know, this sounds cliche, but there are two ways to look at this business:  I can imitate another REALTORS business, which is indeed the best form of flattery, or you I can let myself shine and just be me. I've always said, "if people like me, they will trust me and then they will want to do business with me.  This can be a tough industry as my colleagues or friends within the business are often my competition, and an industry set up such as this can be tough. But karma exists. All I can do is be the best me! 

Open communication.  There is a lot that goes on behind the scenes.  A lot of the time silence is mistaken for inactivity.  Whether it be good news, bad news, or even no news, I make sure to keep in touch with my clients! Sometimes it may be uncomfortable, but people will appreciate that I made those phone calls.  I am honest in my approach. 

I treat people with honesty and respect. For most people, a home will be the largest asset they ever own.  So I am absolutely honest in my dealings with the public.  Throughout the buying and selling process there are a lot of questions and decisions that will come up, so delivering truthful information is key so that buyers and sellers can make informed decisions.  Sometimes the truth isn’t what people want to hear, and delivering it can be painful.  But I hope my clients and fellow Realtors will thank me for it in the end.

Being a novice is no excuse and education is key!   Whether it be following a home inspector around a property, meeting with other REALTORS so that I could pick their brain, to enlisting in webinars, to reading a new book, or enrolling in courses (online and offline) there is an abundance of things that I can still  learn.  I am also always  willing to share my knowledge and education with others and always want to learn something new from someone else. 

Do my best, but I can't change everything.  I will always work hard for my clients but inspections will fail, I will have clients that get outbid on a property or someone will get cold feet but after doing this for several years, I have learned that if it is meant to be, it will be.

Full of ups and down over this last 10 years in real estate.  It's a crazy business that has been good for me, my family and friends and looking forward to another 10 more years! 




Alison O’Toole

Alison O’Toole

CENTURY 21 Bachman & Associates
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