Accurate Pricing Strategy - List Low, Sell High?


In a seller’s market, where the demand for houses is much greater than the supply of available listings for sale , some home owners would still use a low pricing strategy, sometimes to below market value, to intensify an already heated competition among buyers, who might in turn be willing to pay for a much higher price. However, this strategy may not be appropriate in a balanced or cooling market, in which buyers might not be required to compete with other offers. The result might be an offering price lower than the fair market value from an interested buyer. In a balanced market condition, an accurate value estimate is crucial.


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Antony Chan

Antony Chan

CENTURY 21 King's Quay Real Estate Inc., Brokerage*
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