Ash Chopra

Ash Chopra

CENTURY 21 Leading Edge Realty Inc., Brokerage*
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Choose the right Broker for you!!

Instead of initially shopping for a property, shop for a capable agent to represent you. A buyer seeking client status representation needs the services of a competent, concerned agent rather than a “good listener.” When you find that agent, he or she will spend an hour or two talking with you to determine your specific needs and objectives. This procedure is called counselling.

Counselling considers the financial aspects of your situation balanced with your personal comfort zones. Assuming your objectives are compatible with the agent’s ability to help, the agent will suggest that you employ the firm as a BUYER BROKER. An appropriate Buyer Representation Agreeement (BRA)will be executed.

You have now broken the traditional pattern of being a customer and have attained client status. Your agent’s effort is directed to benefit and protect you, and to get the right property at the right price and terms for you. Customers usually see only listed properties, but the entire market place opens up for a client who has employed a BUYER BROKER. A Buyer’s Broker is the only agent who can legally and ethically negotiate the best price and terms for the buyer/client.

A competent Buyer’s Agent will sift through numerous properties and expose the buyer only to those that seem to fit the pa-rameters developed during counselling discussions.

The Buyer’s agent will usually devote more time checking out a listing to determine that a property really suits the client’s needs. This procedure saves the buyer time and effort when buyer real estate the easy way. Finding real estate to purchase can be a frustrating and dangerous experience. When the buyer is a client and has the benefit and protection of a Buyer’s Broker to guide the way, the experience is less frustrating, safer and on surer ground.


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