RECO has revised its advertising guidelines for brokers, sales representatives, and brokerages effective immediately. The revision is intended to assist registrants.
The changes are made to following
Grouping of registrant information
Contact information no longer required
Use of the words team, group, crew
Expanded definition of "advertising"
“Advertising” means any notice, announcement or representation directed at the public that is authorized, made by or on behalf of a registrant and that is intended to promote a registrant or the business, services or real estate trades of a registrant in any medium including, but not limited to, print, radio, television, electronic media or publication on the internet (including websites and social media sites). Business cards, letterhead or fax cover sheets that contain promotional statements may be considered as “advertising."
For checking whether your advertising is in compliance with new guidelines and for additional information goto http://www.reco.on.ca/section-professional/tc-363/sc-369.html.