Recently, my Brokerage Century 21 Assurance Realty Ltd. released to the media how our Kelowna office has made an effort to be more "Green" in its business model. The environment should never be taken for granted and every little bit helps when we choose eco-friendly ways to travel, paper usages etc. Below is a copy of the press release:
Real Estate Office Thinks Green
Kelowna, BC April 19, 2011
Century 21 Assurance Realty Ltd. celebrates five years of saving the environment!
A common practice in the real estate industry is the “Tuesday Morning Tour”, an opportunity for Realtors® to physically view all the new listings in their office. About five years ago, Managers Ken Wiebe and Grant Wiebe decided that it was time to use technology to change the way they did business. That is when they began the “Virtual Tour”. For the past five years, a professional photographer, driving an environmentally friendly Toyota Yaris, has taken 21 photos of each listing and every Tuesday, the entire office gets to view the listing without ever leaving the office.
“As we heard about Earth Week, it occurred to us that we should calculate the savings to the environment based on this practice. We calculated the average number of kilometers to complete the weekly tour, assumed that four people went in each vehicle and discovered that we are saving over 20 tonnes of carbon emissions a year…over 100 tonnes in the past five years.”
“Our sellers have found that their property is introduced to the C21 team much more effectively by the listing agent in the meeting than by Realtors® rushing through the property on their way to the next house. Beyond this, we frequently use the virtual tour to have buyers narrow their selection. Between the 21 photos and use of GoogleMaps, when we physically show a buyer a home, we know they are interested.”
Century 21 Assurance has also adopted a number of other best practices that have a positive impact on the environment-no paper cups, reducing printing, no water bottles, recycled ink cartridges and so on.
“We also noticed that over the years, fewer and fewer of our clients are owning half-ton trucks so the notion of ‘friends moving friends’ doesn’t work as well as it did. So, we now offer our clients free use of a moving van, reflecting the sustainable practice of sharing a vehicle. And one large load means fewer trips and that saves the environment as well.”
Wiebe also mentioned, “When we add it all up, we are making a difference to the environment.”
Century 21 Assurance Realty Ltd is an independent real estate franchise, one 8600 franchises worldwide, representing over 130,000 sales associates.