Why Century 21 Real Estate Associates are leading the pack
With the rapid advancement of social media and global networking, it can be easy to get bogged down with too much information or feel out of the loop, especially in the world of real estate. Century 21 agents are proving to rise above the fray in making sure the message doesn’t get lost in the medium.
The agents of Century 21 are leading the market when it comes to communication and information technology. Century 21 is the most recognized name in real estate. With 770 independently owned and operated broker offices in 67 countries worldwide, and an arsenal of 117,000 real estate professionals, it’s no wonder they are number one in communications.
One of the most promising qualities of Century 21 agents is that they are trained in the art of using social media to help market properties. But what exactly does this mean for potential clients?
It means accessibility.
Broker Bob R. Sheddy, President Gary N. Chambers and the Century 21 PowerRealty.ca team in Drumheller receive work email 24 hours a day. They are responding to customer and associate requests throughout the day, often with less than an hour's response time.
They also use multi-platform communication services like Skype for telephone calls and video conferencing (not only becoming more accessible to colleagues and clients, but also practising one of their many green methods of business). Unsurprising, then, that the PowerRealty.ca team sold over $70 million of real estate last year.
Each associate at Century 21 has a professionally designed Web 2.0 website that is user-friendly and easier to navigate. Associates also make use of the latest trends in web media. It’s hard to miss your local Century 21 associates. Gary Chambers' popular Facebook page keeps potential buyers and sellers updated on local real estate news, and features photos and even videos of new properties on the market. Many of the Drumheller C21 REALTORS also have Twitter accounts, a reservoir for any potential client wanting breaking information on the real estate market before it appears anywhere else.
It means visibility.
Anyone interested in selling a house or commercial property will be thrilled to know that Century 21 agents are well-versed in making sure that property gets maximum visibility. Each property listed with Century 21 gets its own individual URL, which is then added to real estate signs. Listings are on hand with the click of a button, immediately providing potential buyers with more information while that property is still fresh in mind.
Century 21 was also the first real estate organization to feature full screen photos on their website. No more sifting through grainy, poor resolution images to scope out a property – C21 agents provide multiple clear, beautiful, high-resolution photos of their properties, and some properties even feature a virtual tour of the building.
It means being connected (globally!).
Century 21’s listings are for more than just viewing, though. Within those individual URLs it’s easy to print or share any given property on social networking platforms such as Facebook, Twitter and MySpace. Potential homebuyers can also connect directly to the Century 21 REALTOR who is listing the property. Users researching the housing or commercial markets also have an onscreen mortgage calculator at their fingertips, or can easily search similar properties or properties nearby.
The agents of Century 21 have also fully integrated their web listings with Google Maps and the new Google Street View, a technology that lets the user zip down to view a property from eye level, in 360 degrees. When users view a C21-listed property from their home computers or even mobile devices, they can immediately have a 3D impression of what that property looks like. It’s never been easier to preview homes.
Century 21 agents not only understand client goals, they use the most innovative means of communication and social networking to help achieve them. As methods of marketing and doing business evolve, customers can rest assured that their local C21 agent will be right there putting the latest in real estate directly into their hands.