What's your #1 Home Buying Priority?

Here's what Canadians said...


Everyone knows the adage “location, location, location”, well that may need a rephrase according to the results of a recent CENTURY 21® Canada survey!


Canadians rank buying a home in which sellers have already done the renovations, and is thus move-in ready, as their number one home buying priority (25%), while location is now number two (23%) and having funds left over for personal expenses (23%) are also top considerations.


So,  what makes the Canadian dream home? 


Well, it depends if you ask a boomer or millennial.


Millennials position themselves to succeed:


  • Millennials are twice as likely as Boomers (Millennials 33%, Baby Boomers 17%) to rank location as their top home buying priority, with young professionals especially focused on this factor.
  • Millennials place higher importance on having a shorter commute than other generations (Millennials 46%, Baby Boomers 26%) when asked what they look for in a home location.

Boomers are social butterflies that use their home as a base for everyday life:


  • Boomers rank having social activities nearby in their top home location priorities (ranked as one of their top three location priorities: Baby Boomers 77%, Millennials 52%)
  • Boomers place a higher emphasis on a sense of belonging in the community they purchase in (Baby Boomers 15%, Millennials 10%).
  • Boomers are more interested in purchasing in a neighbourhood that has a strong community culture that fits them (Baby Boomers 19%, Millennials 10%).

Home sellers get ready, Canadians are planning to move soon with half surveyed (49%) planning to move in the next five years, including one-in-four within the next two years (23%).


If you are planning to move we are in a strong Sellers market and its a fantastic time to sell.


I understand home buyers and sellers in your neighbourhood and would be happy to share my expertise with you. Please contact me anytime with your real estate questions.

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Brad Steedman

Brad Steedman

CENTURY 21 Professional Group Inc., Brokerage*
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