Talk about a great approach!
CENTURY 21 Canada employs a Social Media Strategist for their blog Talk21. They are the first Canadian Real Estate Company to incorporate a national blog into their communications strategies .
CENTURY 21 Canada is the Internet platform offered to all their 7,500+ REALTORS®. Every one of their blog posts appears on the main site, www.century21.ca, along with their Social Media Strategists’ thrice weekly corporate blog Talk21.
CENTURY 21 sales representatives and brokers receive free access to online marketing platforms such as Google Street View, branded blog pages, video embedment and property address URLs in a system of thousands of interconnected Century21.ca branded websites - all designed to drive up listing rankings in property search results.
CENTURY 21 Canada has shown real leadership in the area of blogging - with 56.9% of blog posts by organized real estate in Canada.
In the first month of 2010 alone, Century21.ca logged more than 800,000 visitors.
Check it out at: www.century21.ca/Blog
Serving Mississauga, Milton, Oakville, Burlington, and Hamilton to Dunnville.