About Prof Bruce

About Bruce M Firestone

bruce m firestone

Bruce M Firestone, B Eng (Civil), M Eng-Sci, PhD

Bruce M Firestone is best known as an entrepreneur and founder of NHL hockey team, the Ottawa Senators, their home arena, Canadian Tire Centre, and the Ottawa Senators Foundation, a children's charity, as well as author, professor, coach, consultant, real estate developer and broker, and urban guru. Prof Bruce is an effective keynote speaker for organizations with a positive focus on creating opportunity for their stakeholder group. Firestone advises counties, towns and cities as well as economic development agencies on how to develop live-work-play-learn communities based on the principal that is nothing is sustainable unless it is also economically sustainable too.

In May of 2006, Dr Firestone joined University of Ottawa's Telfer School of Management as its first Entrepreneur-in-Residence. He later taught at U of O's Faculty of Engineering. He previously taught or studied at McGill University (Bachelor of Civil Engineering), Laval University, Harvard University, University of Western Ontario, University of New South Wales (Master of Engineering-Science, Traffic and Transportation), Australian National University (PhD in Urban Economics), and Carleton University as well as the University of Ottawa, in subject areas that include real estate development, entrepreneurship, product management, business models, architecture, engineering, finance, urban planning, urban design, traffic and transportation planning, and development economics.

"Bruce Firestone has an inspirational message and a voice that will break down the walls," Carolyn Parker, Triple I Event Services Inc

Firestone was a founding director for and patron of the Ottawa Art Gallery, vice-chair of CIRA (Canadian Internet Registry Authority), first publisher of Ottawa Business News (now Ottawa Business Journal) and founding executive director of a Canadian registered not-for-profit organization, which focused on educating and mentoring entrepreneurs, intrapreneurs and artpreneurs in Canada and around the world.

Prof Bruce has launched or helped launch more than 300 startups in fields including tech, real estate, design, art, entertainment and services. He advises clients on business modeling, self-financing, smart marketing, social media, differentiated value, strategic selling and business development, market channel development, harnessing the Internet and mobile web, urban design, real estate development, finance, retirement strategy, design economics, product management, sponsorship, fundraising and development economics as well as issues related to entrepreneurial organizations including not-for-profits, NGOs and charities.

Currently, Firestone writes for one blog and one newspaper, profbruce.tumblr.com, and Ottawa Business Journal, obj.ca (about people and success).

Dr Firestone has been an operations research engineer, real estate developer, hockey executive, professor of architecture, engineering, business and entrepreneurship, real estate broker (with Century 21 Explorer Realty Inc), writer, researcher, consultant, columnist and novelist. He is a peerless husband and father of five great kids and two fine grandsons.

More about Prof Bruce

Bruce applied to go to McGill University in Montreal, at 14, arrived after turning 15 and graduated as a civil engineer before legally an adult (then age 21). He was rejected in his first job search because he was considered a 'child', not legally responsible for his actions. Three and a half weeks later he was living in Sydney, Australia. A new and exciting labor government had just been elected. First two things Prime Minister Gough Whitlam did were recall Aussie troops from Vietnam and lower the age of majority to 18.

Firestone worked for the New South Wales government doing operations research and building mixed integer programming models to solve significant environmental issues that LGAs (Local Government Authorities) in the Sydney Region were facing at the time. While there, he continued his education at the University of New South Wales where he obtained his Masters of Engineering-Science degree and then at the Australian National University in Canberra, where he received his PhD in Urban Economics.

He was among the first group in Australia to fly hang gliders and not die. He has traveled/worked in Canada, Australia, the United States, Sri Lanka, New Zealand, India and many other nations.

"Entrepreneurs follow a moral path when they—first, take care of their business so second, the business can take care of their families so that, third, their families can take care of them so, fourth, they don't become a burden on society or their fellow human beings, so, fifth, they can help others so that, sixth, others can help their business," Prof Bruce

Bruce got his start in business his late 20s with just $10,000 for a downpayment and a yard of guts, which he invested in a faltering business that he turned into a commercial real estate empire; this became the foundation for a successful bid to bring the National Hockey League back to Ottawa after a nearly 60-year hiatus. In just nine years, that business grew from $350,000 in revenues to $120 million. Firestone put it all on the line, risking tens of millions of dollars, to bring the Senators back to Ottawa. It was a high tension, multi-faceted endeavor with all the suspense of a Borgia series, with competing cities and political interests aligned against his team's bid. Their resulting success changed the City of Ottawa and brought a sense of pride to all of Canada at a time when the country was going through another tough recession and had already lost two existing NHL teams, in Quebec and Winnipeg.

Firestone moderates lively @ProfBruce and @Quantum_Entity communities on Twitter. He is also author of Don't Back Down, the Real Story of the Founding of the NHL's Ottawa Senators and Why Big Leagues Matter, Quantum Entity trilogy, Real Estate Handbook, Entrepreneurs Handbook II, Real Estate Investing Made Easy and Retire Rich Retire Early. His upcoming novels include Main Street Makeover, Urban Nirvana and the Peradventures of Maddy Henderson, and Saragasso City.

"Congratulations Prof Bruce, you've got a winner here. After reading 'Part I – Discovery', I was totally hooked on Quantum Entity. It's better than 'The Goal' and more entertaining even than 'Dune'!" David Perry, Partner, Perry-Martel International, co-author, Guerrilla Marketing for Job Hunters 3.0

"I just wanted to let you know how much I enjoyed your recent ProjectSpeaker column—it will be a big hit with our readers. I always enjoy your pieces, but this is without a doubt one of my favorites. It has a fantastic narrative—I love the opening skateboard anecdote, which sets a great tone—and contains a clear theme and tight focus," Peter Kovessy, Editor, Ottawa Business Journal @peterkovessy

Firestone is married to Dawn MacMillan. They have five great kids and two fine grandsons.

His current motto is: "Making Impossible Possible".

140 Character Résumé

Bruce is an entrepreneur/real estate broker/developer/coach/urban guru/keynote speaker/Sens founder/novelist/columnist/peerless husband/dad.

Awards and Memberships

awardsInducted into Ottawa Sports Hall of Fame

awardsAwarded Canada 125 Anniversary Honorary Medal

awardsMember, Stanley Cup Monument Committee

awardsMember, Commercial Services Division, Ottawa Real Estate Board

awardsHonourary Member, Beta Gamma Sigma, International Honour Society for Collegiate Schools of Business, March 2008

awardsExemplary Course Designation, Design Economics, Canada Architectural Accreditation Committee, 2004

awardsWinner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002

awardsMember, Ottawa Commonwealth Games 2014 Bid Committee

awardsMember, Community Budget Advisory Team, City of Ottawa

awardsMember, Kanata Economic Development Task Force

awardsMember, Ottawa International Airport Authority Planning Committee

awardsFounding Member of CIRA's (Canadian Internet Registry Authority) Marketing and Branding Committee

awardsMember, NHL Executive Advisory Committee, NHL Expansion Committee, NHL Marketing and Public Relations Committee

awardsMember, Ottawa 67s Advisory Board, 1998/99

Bruce Firestone

Bruce Firestone

CENTURY 21 Explorer Realty Inc., Brokerage*
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