AIR MILES Cash - FAQ

What is new?

What is AIR MILES Cash?

AIR MILES Cash is a new program feature that enables Collectors to instantly redeem their reward miles in-store on their everyday purchases at participating Sponsors.

  • Collectors can start redeeming quickly - 95 reward miles from your AIR MILES Cash balance will get you $10 off at checkout.
  • We encourage Collectors to visit airmiles.ca/cash to activate their AIR MILES Cash balance.

How does it work?

How does this program differ from other instant redemption programs such as the Shoppers Optimum program?

AIR MILES Cash is different because you can earn reward miles across all major spending categories and now Collectors can redeem instantly in-store off their everyday purchases including gas, grocery and pharmacy at participating Sponsors. Our Collectors aren’t confined to earning and redeeming with just one retailer.

What are Dream Rewards?

Dream Rewards refer to the type of rewards we have always offered, including flights, vacations, merchandise and more.

Collectors can use the reward miles in their Dream balance to redeem for the more than 1,200 rewards.

How will I be able to track my AIR MILES Cash and Dream balances?

Once a Collector selects their balance preference, all future reward miles earned will be allocated to their two balances based on the preference they have selected.

The majority of participating Sponsors will also be providing updates on reward miles earned on receipts.

Collectors can check their balances on airmiles.ca, by using the mobile app or through our Customer Care Centre.

Why do I need to set my preference?

Setting your preference gives you the best of both worlds – you can redeem instantly towards your everyday purchases at participating Sponsors from your AIR MILES Cash balance and you can continue to redeem from your Dream balance like you always have.

Based on your balance preference, we can better communicate relevant offers and rewards to you.

You have the flexibility to change your preference at any time, to change how you allocate the reward miles you earn going forward.

If I don’t set my preference, what happens?

Nothing changes. You will continue to earn and redeem your reward miles the way you always have.

You will not be able to redeem instantly at participating Sponsor locations.

What about the reward miles I earned before AIR MILES Cash was introduced?

The reward miles currently in your account are allocated to your Dream balance. You can redeem these as you always have for reward options such as flights, travel, merchandise and more.

Only the reward miles you earn going forward will be allocated into each of your balances based on the preference you have selected.

Why can’t I transfer my existing reward miles into my AIR MILES Cash balance?

In order to enable this new program feature we need Collectors to set up separate balances.

This is the only way we could bring this new product feature to the market.

We tested AIR MILES Cash with 3,000 of our Collectors and they were very understanding that transferring legacy reward miles into this new program feature wouldn’t be possible.

Can I transfer reward miles before they expire?

Yes. The fee to transfer reward miles from one account to another is 15 cents per mile.

You can transfer the reward miles from your Dream balance into another person’s Dream balance or from your AIR MILES Cash balance into another person’s AIR MILES Cash balance.

How does my preference work? Show me an example when I earn only a few reward miles.

If you set your preference to 60% AIR MILES Cash and 40% Dream, for every 10 reward miles you earn, 6 reward miles will go into your AIR MILES Cash balance and 4 reward miles will go into your Dream balance.

This is done automatically, you just have to shop and show your Collector Card as always. Our system will count “Cash, Cash, Cash, Cash, Cash, Cash, Dream, Dream, Dream, Dream” then start all over again every 10 reward miles.

Why the change?

Why are you introducing this new feature? I liked it the way it was before.

We want to make even easier for Collectors to redeem their reward miles. The launch of AIR MILES Cash enables Collectors to instantly redeem their reward miles in-store on their everyday purchases at participating sponsors

Many of our Collectors have been asking for an instant redemption feature and we’re happy to now offer it. In fact, in our ongoing qualitative research the request for an instant redemption offer has been getting just as many votes as an option for online travel booking. We now have both.

If you’re not interested in the new Cash program feature, you can keep using the program the same way you always have with your Dream balance.

Why are you making this announcement now when the program doesn’t actually launch until March?

We want Collectors to have an opportunity to set their balance preference now and start building their AIR MILES Cash balance so that by the time this program feature launches in March, Collectors can be ready to start redeeming instantly at participating Sponsors.

  • Collectors can start redeeming quickly - 95 reward miles from your AIR MILES Cash balance will get you $10 off at checkout.
  • We encourage Collectors to visit airmiles.ca/cash to activate their AIR MILES Cash balance and start earning reward miles today.

Redeeming instantly with AIR MILES Cash

Does the new AIR MILES Cash offer of $10 for 95 reward miles from your AIR MILES Cash balance mean that a $20 redemption for gift cards will now be going from 175 to 190 reward miles?

No, there is no change to the number of reward miles for gift cards and certificates at this time.

Can I still redeem for gift cards/ certificates?

Yes. There are still gift cards you can redeem for under the Dream Rewards tab on airmiles.ca. Use the reward miles in your Dream balance to redeem for these rewards.

Gift Cards and Certificates will be phased out over time and replaced by this new program feature, called AIR MILES Cash.

Are you eliminating gift cards for Sponsors affiliated with AIR MILES Cash? Why? When?

Yes, Gift Cards and Certificates will be phased out over time and replaced by this new program feature.

Collectors can start redeeming quickly - 95 reward miles from your AIR MILES Cash balance will get you $10 off at checkout.

You no longer have to wait for a gift card to be shipped to you – you can instantly redeem at participating Sponsor locations with AIR MILES Cash.

About Cash Sponsors

Where can I redeem instantly for an AIR MILES Cash reward?

Check out airmiles.ca/cash for a list of all regionally participating Sponsors in your area.

  • Ontario: Metro, Rexall, Shell
  • Quebec: Jean Coutu, Shell
  • West: Shell
  • Atlantic: Shell

Collectors will also be able to redeem from their Cash balance at RONA beginning in spring 2012.

Will you be adding more participating Sponsors in the future?

Yes, new participating sponsors will be added in the future. Visit airmiles.ca/cash for updates.

Are there plans for any of your new sponsors to offer AIR MILES Cash?

New participating sponsors will be added in the coming months. Visit airmiles.ca/cash for updates.

Carol Ireland

Carol Ireland

Sales Representative
CENTURY 21 Millennium Inc., Brokerage*
Contact Me

Blog Archives

Tags