Luxury vinyl tile provides design and durability

(NC)—Natural stone and ceramic tile floors have great design, architectural and sculptural qualities. But they can be expensive, hard to clean, cold to walk on and not very durable.


So imagine transforming your aging flooring with the look of rich travertine, limestone, concrete, slate or ceramic tiles but without the cost or frailty of these lavish coverings. Today's luxury vinyl tile (LVT) products echo the look and styling of these natural materials but also live up to the rigors and traffic of day-to-day family life. Available in a wide range of colours, styles and textures, LVT works in every room of the house, giving homeowners unlimited options for fresh style.

“Luxury vinyl tile pops with depth and realism, combining classic and contemporary elements that deliver clean design and stylish floors,” says Erica Hubbard, Tarkett NAFCO Luxury Floors director of marketing. “You get all the design features of natural materials with a much more durable floor.”

Unlike their natural counterparts, today's LVT floors are created to resist scuffs, stains, scratches and wear due to durable construction and protective wear layers or coatings.

Adding to LVT's realistic look is the grout option offered by NAFCO's PermaStone collection. Its GroutFit product produces a realistic grout effect, while GroutFil offers 14 pre-mixed, acrylic-based grout colours to heighten the mimicry of real stone. The collection also offers a GroutLess option where tiles install edge to edge.

Comfortable LVT floors also have the advantage of being warmer and quieter than hard-surface natural tile floors. Soft underfoot, they don't produce a hollow sound like other flooring options. So, when it comes to achieving the great look of natural stone and tile floors but without the high maintenance and cost, LVT is the right choice for beauty, durability and value.

Find more information online at or call toll-free 1-800-367-8275.

Carol Ireland

Carol Ireland

Sales Representative
CENTURY 21 Millennium Inc., Brokerage*
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