Internet Marketing

Does your real estate have an aggressive internet marketing campaign?  We're talking about how your REALTOR promotes your property listing on the internet. 

It's not enough to put the listing in the multiple listing service ("MLS") and wait until the listing is sold. Think of it in terms of "traditional" marketing of your property.  It is no longer enough to put a "REALTOR For Sale Sign" in front of the property and wait until buyers show up.

Today's successful real estate internet marketing campaign includes additional online promotion of property listings.  There's no one right way to do this and each REALTOR has their own style, their own "tried and true" methods for online promotion that work in their area and in their marketplace.  For some agents, and in some areas, putting the listing on an internet classified ad website such as Craigslist draws potential buyers.  For other agents, and in other real estate market areas, adding the listing to a blog can draw an audience. Many agents will post the listing on social networks such as Facebook, LInkedIn, Twitter, etc. to promote the listing to their network of connections.  And other agents use videos to promote their listings.  All strategies are good - and can be effective ways to expand the marketing of a property online. It is recommended that REALTORS have their listings displayed on their personal real estate websites as well as on their company's real estate website at a minimum.  

Home sellers can truly benefit from the online promotion of their property.  If you are a home seller, ask your REALTOR to explain their internet marketing campaign.  

Internet marketing is important for any property listing.  The ability to reach a world-wide audience of potential buyers is amazing!  Shouldn't your property have that advantage?

Chad Jack

Chad Jack

CENTURY 21 Reynard Real Estate Ltd., Brokerage*
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