Recently many of the Brokers in PEI discussed issues within the PEI Real Estate industry and one main topic was the continued use of print media.
In the 1980's the brokers got together to do a co operative tabloid real estate supplement within the PEI Newspaper "The Guardian". It was very effective for many years but with the Internet changing how people shop for many items including real estate ...
Posted by Joel Ives
on March 23, 2009
Century 21 Colonial Realty Inc has a new TV campaign running on CBC PEI running on various CBC shows such as Compass the 6 pm Newscast and various other shows such as Hockey Night in Canada. Although I have discussed in the past that Century 21 Canada and Century 21 USA have discontinued TV advertising here on PEI we still have only 1 channel that covers our market. Although the commercial doesn't ...
Posted by Joel Ives
on February 19, 2009
Recently it was announced that Century 21 in the USA will no longer do TV advertising. They were one of the first national real estate franchises to do TV advertising with some many memorable ads. You can read the story that came from Adage Daily here. Although the first reaction is that it is about the downturn in the economy and a way to cut back expenses but they have decided ...
Posted by Joel Ives
on January 15, 2009