Characteristics of Home Buyers
Forty-seven percent of recent home buyers were first-time buyers.
The typical first-time home buyer was 30 years old, while the typical repeat buyer was 48 years old.
The 2008 median household income of buyers was $73,100. The median income was $61,600 among first-time buyers and $88,100 among repeat buyers.
Twenty-one percent of recent home buyers were ...
Posted by Constantine Isslamow
on December 11, 2009
A career in real estate is for people who enjoy helping people. You also like:
Flexibility in your schedule
Variety in your day
Being connected to the world with tools and technology like cell phones, PDAs, and laptop computers
Trading in real estate is a dynamic career choice, with market conditions and legislation constantly changing. Life-long learning is essential to retaining your edge. ...
Posted by Constantine Isslamow
on October 25, 2009
LISTING STRATEGIES (12)
Steps 6 – 8 of the listing presentation.
6. Choose a spot to present: Give the sellers two options, the kitchen table or the dining room table. This is a business meeting and you are dealing with what is typically their largest investment. Do NOT sit directly across from the sellers. This is a confrontational position and you may lose the listing ...
Posted by Constantine Isslamow
on October 17, 2009
LISTING STRATEGIES (11)
The first FIVE STEPS of the listing presentation
1. Show up on time: As simple as it seems, you would be amazed at how many times a Sales Representative/Broker shows up late for a listing presentation. I sit in my office and watch clients arrive at the office with no Sales Representative/Broker here to greet them.
2. Dress professionally. ...
Posted by Constantine Isslamow
on October 13, 2009
LISTING STRATEGIES (10)
First, have you prequalified the Sellers for their motivation? Do they have you packet of information and comparables? What is your system that you follow when you arrive for the marketing presentation? How long is your presentation?
Here are the 14 productive elements to a great listing presentation.
Show up on time
Dress professionally
Have a clipboard ...
Posted by Constantine Isslamow
on October 9, 2009
LISTING STRATEGIES (9)
A feature is what you have or do; the benefit is what your client is going to experience! Or it could be the result from any particular feature.
Here’s a look at a couple of basic features and benefits for you to use in your listing presentation.
Feature: Great Technology
Benefit: A huge percentage of home buyers are starting their initial home search on the internet. ...
Posted by Constantine Isslamow
on October 3, 2009
http://onlineoffice.century21.ca/PublicStorage.c?ID=ecdc33b3-0d42-4f81-b9e2-c3864da0e29b
The 3rd quarter of 2009 came to an end on September 30th. Looking at the City of Peterborough, sub-districts 1-5, single family, all types, we are clearly still in a buyers market with only 3.0 months of inventory. The last quarter had an average number of sales of 119. Currently there are 274 listings. ...
Posted by Constantine Isslamow
on October 2, 2009
LISTING STRATEGIES (8)
The critical differences between Features and Benefits:
I hear it all the time, “We’re the best or I’m the best because we have the best this and the most advanced that” “So what?”
Features are not the piece that excites someone to take action, it’s the Benefit.
The consumer wants to know, “What is the benefit of working ...
Posted by Constantine Isslamow
on September 30, 2009
LISTING STRATEGIES (6)
How are you verbalizing your marketing skills?
(Example Step 3, - Market Knowledge):
What is market knowledge? Is it a simple Market Analysis or is there more to it?
Do you know the difference between Median Prices vs. Average Sales price?
If so, what does it all really mean?
How about days on market? Sales price as a percentage of list prices?
Your commitment is ...
Posted by Constantine Isslamow
on September 23, 2009
LISTING STRATEGIES (6)
How are you verbalizing your marketing skills?
(Example Step 2, - Marketing Skills):
“Mr. and Mrs Seller, marketing your home is defined by using cost-effective, results proven strategies to get your home sold....Maximum exposure to the greatest number of potential buyers.... What are your expectations of me in marketing your home?”
Sure, you have all the ...
Posted by Constantine Isslamow
on September 19, 2009