By Dale Cameron
Century 21 Trident Realty Ltd.
It is no wonder why sellers are frustrated and seeking out discount brokerages or for sale by owner companies to assist them in getting their home sold. And, to add insult to injury, if they do hire a real estate industry professional and pay an agreed upon commission they still feel they over pay when they arrive at the lawyers on closing and see their commission expense on their net proceeds. Or, even worse, their home doesn’t sell.
Today, consumers want and expect more from their real estate agent. Whether the property is a small resale single family home or condominium or a large higher end executive home the expectations are higher now than ever. Sellers want a real estate professional with a full marketing plan to get their property sold and to leverage every opportunity to gain traffic, garner offers and get the property sold.
If you are a seller in today’s less than rapidly paced market then before you hire an real estate agent to work on your behalf check out their website, their on-line presence (facebook personal page, facebook professional page, LinkedIn, twitter and their website) to ensure that they are marketing properties similar the way in which you would like your property promoted.
As an agent with Century 21 Trident I pride myself in using targeted exposure marketing to gain an audience of buyers for your property. I employ the services of a professional photographer and videographer, home stager where required, and use a variety of social media and print platforms to get your property sold. By offering a distinct marketing plan for your property in combination with providing regular market feedback it will ensure you are well positioned to get your property sold.
When you are interviewing a real estate agent to list your property be sure to ask how they will market and promote your property, how will the Brokerage support the listing, and ensure that you are not just paying commission for a free posting on Kijiji, MLS® posting and some photos taken from a cell phone.
If you are thinking of selling your property and interviewing real estate professionals please consider calling me. I would be happy to preview your property and provide you with a marketing program to get you to SOLD.