To Paper Advertise or Not ? Dave Pinnell Jr Of Century 21 Lanthorn Real Estate explains his views


On day during the Week on Novemeber 17th 2014, I was out going door to door looking for new business and leaving home owners and  reminder that i can provide them with a FREE Market evaluation of their home.  (which I can also provide to you)

and look at what I found, at the curb waiting to be picked up during our weekely recycling in Napanee !!!  The above picture is real and not staged and is going to help me to explain to my existing clients and new Client to come, that people are switching away from looking in the news papers for homes.  Ofcourse this picture also shows that if we Real Estate Sales people do paper advertise, are we sure it is getting delivered?  Here we can see that the strapping applied to the bundles at the printers, has not even been taken off!

Paper advertising is far from being affordable, basically I believe that it is good for one day and that is the day the paper is delivered to the home (in this case it was not effective at all) then the paper is either used to start a fire, or some other house hold use.

There are claims from all of our large companies (Century 21, Re/max, Royal Lepage) as to who has the most traffic comming into our websites, personally it doesnt bother me as to who has the most (although reports say that the companies colours are gold and black and there is a two digit number int it's name) but the fact that there is so much traffic.

Back in the day, before computors were as common as they are today, you put the new listing in the paper with only 1 picture and held an open house, these days, we build a web site for each home, we put mutliple pictures online up to 50 of them and even a video !

home buyers are well educated as to what they are going to see in the house once they book the appointment.

Now, back to the above picture for a second.  many Sales Representatives, Broker's and Owner's spent hundred's and hundred's of dollars to advertise in the papers that were now sitting at the curb to be recycled..AND someone was paid to deliver these papers that were never delivered !!  What a shame !

Dave Pinnell Jr.

Dave Pinnell Jr.

CENTURY 21 Lanthorn Real Estate Ltd., Brokerage*
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