The old days of a sign on your property and and ad in the paper are long past in the marketing of real estate. Today your agent's marketing plan should include;
1) A personal website for your home, see www.29overlake.com
2) Blogs about your home, see www.century21.ca/david.armstrong/blog
3) Facebook and Twitter posts about your home, see http://www.facebook.com/home.php#/pages/Kanata-ON/David-Armstrong-Joyce-Armstrong-Brokers-Century-21-John-DeVries-Ltd/56926808488 ...
Posted by David Armstrong
on July 17, 2009
So you have decided to sell your house, use a realtor or sell on your own, the old saying "you only get one chance to make a good first impression" is so very true when it comes to real estate.
Again this past week I was out showing homes to buyers and I was amazed to find so many homes unprepared for sale. Walking up the driveway and the buyers are commenting on how poorly maintained the yard ...
Posted by David Armstrong
on July 6, 2009
Yesterday I attended a session hosted by Century 21 about it's website strategy and website www.century21.ca. The session was hosted by staff from wheretolive.com the designers of the website.
We talked about strategy and design but the most important thing was about traffic. Why do consumers really visit real estate websites? to find out about a house they have seen, either in an ad, ...
Posted by David Armstrong
on June 3, 2009
If you are buying you need to be informed of prices, neighbourhoods and house styles and how they will impact your quality of life and the long term investment that you are making.
I recently worked with a buyer who fell in love with a house that we all felt was priced a little high. We looked closely at the comparables and all things considered the house should have been listed about ...
Posted by David Armstrong
on May 15, 2009
Reading recent reports in the media and you would believe that all is doom and gloom in Real Estate in Ottawa. The market is/has changed from the booming times of 2007/early 2008 or even the early 2000's, but it is far from doom and gloom. There are still buyers buying and sellers selling. The important thing to remember if you are doing either is your response to the market ...
Posted by David Armstrong
on February 12, 2009
What do you need to do to prepare your house for sale? I'm often asked this question and it has become a more and more important questions in the past few years. Why? I believe because a lot of buyers are watching HGTV and seeing hearing what the experts are saying. This changes their perception and perception is reality. Buyers now view homes and if they aren't in tip ...
Posted by David Armstrong
on January 26, 2009