Real Estate Marketing has changed.

The old days of a sign on your property and and ad in the paper are long past in the marketing of real estate.  Today your agent's marketing plan should include;

 1) A personal website for your home, see www.29overlake.com

2) Blogs about your home, see www.century21.ca/david.armstrong/blog

3) Facebook and Twitter posts about your home, see http://www.facebook.com/home.php#/pages/Kanata-ON/David-Armstrong-Joyce-Armstrong-Brokers-Century-21-John-DeVries-Ltd/56926808488

4) Google, Kijiji, Craigslist ads. 

Why you ask?  Because today's buyer first start there search on the web.  They will have the first appointment on the Internet and then decide if they want to proceed with an in person showing.  you need to evaluate the marketing proposal of each agent to ensure they are all offering these services.  If they aren't find an agent that does. 

Many people consider selling their home privately and that might make sense on the surface but you need to ask yourself, do I have the skill and knowledge required to market the property effectively?  Am I really getting the exposure needed to attract the most qualified buyers to my home and final am I really saving any money doing it on my own?  Most sellers have determined that they can't answer all these questions positively and so they turn to a Realtor to help them.

But all Realtor's aren't created equally.  when you select your agent take a long hard look at the marketing proposal of the agent and also their track record.  If they aren't utilizing the Internet extensively in their marketing then you need to look at why.  A good agent will also be able to talk about their track record in terms of sales, list to sell ratio, list price to sell price ratio and average Days on Market.  These numbers will help evaluate how effect the agents marketing plans have been.

Thinking of selling in Barrhaven or Kanata why not call us and find out what we do to sell your home, it's a free call and no obligation.

Happy Selling from the Armstrong Team

David Armstrong

David Armstrong

Broker of Record
CENTURY 21 John DeVries Ltd., Brokerage*
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