Why Some Houses Don’t Sell & How to Avoid 4 Costly Mistakes

You put your house up for sale and the listing expired without a sale. What went wrong? The majority of houses sell during the initial listing time, usually a period of three months or more. But - as you've found out - some don't sell.

What should you do now? If your listing has expired and now you really want results, we can help. Don't get spooked by the death of the first listing. The home sale you want is still well within reach!

Are You Committed To Selling?
First, although you may feel discouraged, if you still want or need to sell, make a renewed commitment to do what it takes to market the house effectively.

Next, find out what went wrong. An expired listing usually reflects a problem in one or more of four major areas: communication, price, condition or marketing.

1. Communication
Why no sale? What did prospects say about price, about condition? What feedback did other agents offer? Teamwork between seller and agent is the key to a good marketing plan.

As well, make it easy to show, keep the house in showing condition, depersonalize and keep large pets at a distance. As well, tell your REALTOR® of changes to the neighbourhood and property condition.

2. Price
This is the most common culprit for the lack of a sale. The wrong price attracts the wrong buyers or worse - none at all.

Market conditions and competition probably have changed since you initially listed your house.
Is your price right? Are your terms competitive? Activity without offers often indicates overpricing. Remember, any house, no matter what condition, will sell for the right price.

With our up-to-date market analysis, you'll know how your house compares to others offered for sale today.

3. Condition

A house in move-in condition invites a sale. We can tour your house and help you see it as prospective buyers do.

4. Marketing
As the old adage says, "Advertising doesn't sell houses, agents do." Your secret to success is a carefully crafted marketing plan that exposes your property to the widest possible pool of prospective buyers and agents.


Derek Sherbinin

Derek Sherbinin

CENTURY 21 Mountainview Realty Ltd.
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