​Choosing to Plan is Choosing to Succeed

It’s 2015! Happy New Year!

It’s hard not to get excited about the possibilities a new year brings. It’s a chance for renewal, for hope and a look toward a better time. Setting the stage for a great year is hugely important in business and in your personal life.

There’s a hidden bit of wisdom this that we should all learn though - New Year’s Day is just a random day on the calendar. What if world governments were to rewrite the calendar and January 1st was no longer the beginning of the year? It’s been done before! Many times – just take a look at the Wikipedia entry on the history of calendars: http://en.wikipedia.org/wiki/History_of_calendars. Confused? I was...

We should be planning our year as part of our overall career/life arcs. That is; the coming year is just part of the plan you should have for yourself. That doesn’t make it any less important, but it’s just part of a whole. We use the calendar year because it’s convenient, not because it’s necessarily optimal.

Rant over, back to why you should be planning for a great year.

I’m sure you’ve heard: “Failing to plan is planning to fail.” This common saying is attributed to many writers, but most commonly to Benjamin Franklin. It’s pretty straight forward in its meaning: by not planning, you have made a choice (part of planning itself) and therefore are actually choosing (planning) to fail. Another way of looking at this: “Choosing to plan is choosing to succeed.”

Hey, I just did a Google search for that phrase and it isn’t attributed to anyone else…I think I’ll take credit for that one!

“Choosing to plan is choosing to succeed.” – Doug Lytle, 2014

So what should your business plan for the next 12 months include?

  • Forecast of your income
    • Number of sales
    • Total commission earnings
  • A marketing plan
    • 33 Touch or other system of regular communication
    • Advertising plan
    • Etc.
  • A budget
  • A feedback system to gauge progress
    • Use a coach for accountability and assistance in improving your systems
    • Employ a journaling system of some kind to track your activities
    • Regular check-ins to keep you on track

It all starts with numbers. That’s probably why most people don’t do a business plan – who really likes plowing through the numbers anyway? Besides me that is…

Knowing what your financial goal is makes it far easier to design a plan and a system to get you there. Without a clear understanding of your financial goals, you MIGHT make more money than last year, but it would be an accident. Define your needs and wants, quantify it with a hard number, and design your activities so that you can achieve your goals.

From there, you can sit down and, with the help of your manager and/or coach, come up with the systems and activities that will see you through to success.

When working on your schedule, keep a couple of things in mind:

  1. You are in business to live, not the other way around. So make sure you schedule (plan for) down time, personal time, and vacation. This business can eat you up and spit you out – so take time to recharge on a regular basis!
  2. Be sure to spend time every week working on your business and not just in it. Do a weekly review for about a half hour to see where you are in your plan and make adjustments.

There are tons of resources out there to help you; use them! Plan for a great year and make it happen!

Wishing you success in all that you do,


PS – want to see what the competition is doing first hand? Give me a call on my private line and let’s chat. Call me at: 705-743-4447 in confidence. Email me at: doug.lytle@century21.ca

PPS – want FREE Online training? Check this out:http://www.brokeragenation.com/c21-united.html It’s my gift to you – free training with no obligations for agents from ANY brand.

PPPS – BONUS Follow up! Don’t have a plan? Let me help you develop one! Call me, email me, for crying out loud - send a carrier pigeon! Let’s chat!

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Doug Lytle

Doug Lytle

Branch Manager
CENTURY 21 United Realty Inc., Brokerage*
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