What Investors Value the Most in Their Commercial Real Estate Broker

I recently found an old paper in my files that I had to have had lying around for the last 3-5 years. It was a summary of survey results put out by a company called CEL&Associates Inc. on behalf of the Canadian Real Estate Association. I'm sure that the results might appear in a different order today, but the underlying themes seem, at least to me, to be timeless.

Over the next couple of weeks, I'll post a few times on this topic and look at what tenants, clients, and investors look for when selecting a commercial real estate broker. I'll also post about what frustrates these same people and report on the profile of a customer-centric brokerage company.

Without further ado, the top 7 skills and qualities investors look for in a broker:

  1. Direct solicitation of potential buyers.
  2. Quality communications and follow through.
  3. Accuracy and quality of financial analysis.
  4. Negotiation skills.
  5. Quality of investment package.
  6. Quality of research.
  7. Team assigned to their transaction.

I'd love to hear what you think of this list, and where you agree or disagree.

Thanks for reading!

Doug Lytle

Doug Lytle

Branch Manager
CENTURY 21 United Realty Inc., Brokerage*
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