At the TREB annual conference and trade show May 12 and 13th I attended 2 sessions by a young man with passion named Dustin Luther. Understanding Your OnLine Competition and Using Blogs to Create Community were attended by myself and around 700 others. I will use the www.realtor-quest.ca bio for Dustin to introduce you to him..."With years of experience generating leads for real estate professionals using internet tools and technologies, Dustin Luther can teach from the experience of an internet marketing pioneer in the real estate space. His most recent endeavor is 4realz.net, a blog, community, company, educational website and social media experiment rolled into one and you're encouraged to participate. Dustin has teamed up with another internet marketing expert to deliver in-depth 1/2 day courses on internet marketing for real estate professionals. You can learn more at 4RealzEd.com. Previously, Dustin was an executive at Move, Inc, (the company behind Realtor.com & Top Producer) where he served as a Director on both the product and marketing teams. Within the marketing team, he spearheaded a number of key initiatives related to blogging, social networking, sales, mapping, web analytics, corporate development and product development. Prior to Move, he founded Rain City Guide a popular real estate blog that has brought together a diverse set of contributors to provide the leading resource for Seattle real estate information. "
The bottom line is that after the 3 hours of listening to Dustin the idea of social and community networking and communication makes sense. Instead of a 1 way web site that is not conversational in nature there are alternatives that start to engage and involve the community in a larger fashion. Dustin gave some of his secrets away to the point where I have set up 2 community blogs to see if I may engage the selected communities. The first one set up is www.eyesonoakville.wordpress.com which is intended for Real Estate Professionals and the public interested in Real Estate. The second Blog I set up is www.111Forsythe.wordpress.com which is a "community" website for the community of condo owners in this Oakville Luxury condo just being completed. This is really interesting stuff and as you enter more information on your site the value is increased. If you want any more information or would like to comment go to www.eyesonoakville.wordpress.com and leave a comment. Oh by the way I am never to busy for your referrals (or your comments!)
Cheers Doug Izon P.Eng. Broker, Century 21 Dreams Inc. www.EyesOnOakville.com 1-800-605-5909 firstname.lastname@example.org