Jonathan Nicholas (Leaders Elite www.leaderselite.com) had a webinar yesterday and the part that I could hear (audio issues) was excellent. The subject was Print vs Internet for Real Estate purposes. Local discussions with fellow realtors in Oakville Ontario indicate that there will be reduced use of newspaper ads. The largest reason for having the ads is that the seller expects it. Personally I do not think print is dead but it is aging quickly.
I will summarize what I interpreted from Jonathan's webinar.
Media Media Used in % Satisfaction %
Internet 84 99
newspaper 51 50
brochures (glossy magazines) 31 34
Interpretation: 84% of the people looking for real estate information will use the internet and basically all of them are satisfied with the media to answer their questions or assist them in their home search.
Jonathan suggested a mix of where realtors should spend their marketing dollars.
Media Today % Should Be %
Newspaper 39 8
Other Print 20 10
Yellow Pages 4 1
Direct Mail 17 15
Yard Signs 8 20
Online 11 46
Interpretation: Reduce newspaper expenditures and get going on the internet.
Do you agree? Where are your marketing dollars going?
Cheers ..Doug Izon P.Eng. Broker, Century 21 Dreams Inc. Oakville, Ontario http://www.EyesOnOakville.com 1-800-605-5909 Is Print Dead? Long Live The Internet?