Air Miles Update

Introducing AIR MILES® Cash

On December 28, 2011 LoyaltyOne launched AIR MILES Cash. Collectors can activate their Account at, and start building their Cash balance. To learn more about how AIR MILES Cash works, visit

Starting in March and rolling out throughout the spring of 2012, Collectors will be able to redeem reward miles from their Cash balance towards everyday and high value purchases made at the following participating Sponsors:

  • Shell (national)
  • RONA (national)
  • Metro (Ontario)
  • Rexall (Ontario), and
  • Jean Coutu (Quebec)

Once they earn 95 reward miles they can get $10 off instantly at checkout. Collectors can redeem in $10 increments up to a maximum of $200 per day, including taxes.

Click here for more information.

LoyaltyOne Implementing AIR MILES reward miles Expiry

LoyaltyOne has announced that effective December 31, 2011, all AIR MILES reward miles will have a date-stamp of five years. This means that all reward miles that were posted to a Collector’s account on or before December 31, 2011 will need to be redeemed by December 31, 2016 and all reward miles posted after December 31, 2011 will have a five year shelf life by which Collectors will need to be redeemed.

It’s important to note that the expiration of reward miles will not affect the majority of AIR MILES Collectors who regularly earn and redeem reward miles, including even those who save up for several years for larger rewards or trips. The average Collector who redeems does so within two-and-a-half years.

No action is required by Collectors at this time, and more information will become available in 2014 to help AIR MILES Collectors manage reward miles well in advance of expiration.

Click here for more information.

Dwain Anderson

Dwain Anderson

CENTURY 21 Fusion
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