Get it to the Masses...but also get it to the Agents!

I recently encountered a listing that my own client found. He's very active on MLS, and kept tabs on any new listings. He sent me a new listing, and wanted some info on it. I told him "Rght away! I have access to tools that the public doesn't have, so I'm on it!!" *Insert smug look*

So I logged into stratus, and for the life of me, I could not find the darn listing. I checked and checked archived, sold units, unavailable, and that specific listing would not show. How could it be on MLS and not on stratus?! 

Well it turns out, it was listed only on the Oakville Milton board, where MLS will get the information from, but not on the TREB board. Now, I'm not too sure why the agent chose to list like this, I'm not going to pretend to know better, but one thing I do know is that any agents using Stratus on the TREB board, will not see this listing. The same properties on that street sold within 2 days (listed on both OM and TREB), whereas this one sat for weeks (listed only on OM). 

When clients use the services of agents, the agents will lean towards the tools available to them, and I'm certain there is a large percentage of agents on TREB that did not see this listing, and hence, never showed it to their clients. As an agent, I rely much less on MLS, and more on Stratus.

If it weren't for my saavy client's preusal of MLS, I would probably have missed it too (in fact I know I would have).

This resulted in my client's gaining a favourable advantage with little competition, and a fantastic deal.

Lesson Learned: When listing, ensure the property is listed on all the relevant boards to maximize visibility. I'll guarantee that I will put all my efforts in listing your property on all the appropriate boards to gain maximum visibility with both consumers, and the agents.

 

Eric Chan

Eric Chan

Sales Representative
CENTURY 21 New Star Realty Inc., Brokerage*
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