Step 7: Let your REALTOR® market your home
You’ve spruced up your home and it’s never looked so good. It’s time for your REALTOR® to do their thing
Your REALTOR®'S marketing tools
- The “For Sale” Sign
Despite all our leaps in technology, the “For Sale” sign continues to be an extremely effective way to advertise. Anybody responding to your sign is a good lead, because they have seen the home with their own eyes and are interested enough to phone in.
- Traditional media
Your REALTOR® may choose any or all of the following: classified ads in the newspaper (often with a photo), ads in REALTOR® magazines, real estate listings on cable television and good old-fashioned mail. Neighbourhood mailers are still incredibly effective.
- MLS® and the power of the Internet
If you decide to have your home listed on a real estate Board’s MLS® System, you can also have your home advertised on www.REALTOR.ca, Canada’s most popular Internet research tool for residential real estate, and a big reason why over 85% of Canadians who search for a home start their search on the Internet.
- REALTORS® really know how to network
Your REALTOR® is part of an extensive community of REALTORS® who collectively represent hundreds of eager buyers. REALTORS® can call other REALTORS®, who can call other REALTORS®, who can call other REALTORS®, putting the power of word-of-mouth to work for you.
Ultimately, your home itself becomes a selling tool
- Start with an open house for REALTORS®
Most REALTORS® like to see a home with their own eyes before they show it to their buyers. A REALTOR® Open House is an efficient way to attract all these REALTORS®, and if your home is perfect for one of their buyers, you can be sure they’ll rush right out and tell them! Your REALTOR® can organize everything and get the buzz started.
- Next, an “Open House” for everybody
Many buyers want to get a feel for your neighbourhood before they start working with a REALTOR®. That’s why Open Houses to the public are so important. They usually last a few hours on a Saturday or Sunday, and there are a few simple but important rules to follow.
- Make sure your home looks it’s finest
Your best buyer may just walk in off the street!
- Lock away valuables
Most people who attend open houses are decent, courteous and honest, but it’s wise to stash valuables like jewelry, cameras and other small valuables. You can ask your REALTOR® to request a name and phone number from every visitor for added security.
- Attend to any hazards
Is there an electrical cord somebody could trip on? Is there a chair that will collapse if somebody actually sits in it? Fix it, or lose it.
- Avoid cooking foods with strong aroma
Almost nobody’s dream home smells like smoked herring!
- The best way you can help. Don’t be there
You want people to feel relaxed, and allow themselves to daydream that your home is their home. This just isn’t possible with you there. Go see a movie, or if you have pets take them on a field trip.
REALTORS® will want to show your home to individual buyers
Remember your REALTOR® Open House? All those REALTORS® have called around and found buyers looking for a home just like yours. Naturally, these buyers want to see your place firsthand before making an offer. Welcome to the appointment-only phase of showing your home. Keep your home in top shape and be somewhere else during these visits.
A “lock box” makes it easier to show your home
A “lock box” is a small, sturdy metal box that’s affixed to your front doorknob. It’s a mini safe with a key to your house inside. REALTORS® are given a combination to the lock box, so they can show your home to interested buyers.
Be patient with visits. Hopefully they will lead to a great offer, soon.
taken from howrealtorshelp.ca