Seller Attitudes in NAR Study

The 2010 Profile of Home Buyers and Sellers had a number of Seller findings worthy of note. Here are a few.

Primary 10 Reasons for Selling:

1. Home is too small,

2. Job relocation,  

3. Want to move closer to friends and family,

4. Neighourhood has become less desirable,

5. Change in family situation (marriage, birth of a child, divorce),

6. Home is too large,              

7. Moving due to retirement,                              

8. Want to move closer to current job,             

9. Upkeep of home too difficult due to  health or financial limitations,                     

10. Cannot afford the mortgage and other expenses of owning a home                      

Trading Up or Down
51% purchased a larger home,
21% traded down,
28% bought a comparably sized home.

Over 1/2 purchased a more expensive home and
57% purchased a newer home

Sellers and REALTORS®

The most important factors in choosing a REALTOR® were trustworthiness and reputation.

88% of sellers were assisted by a real estate salesperson when selling their home.

Forty-one percent of sellers who used a real estate salesperson found them through a referral from friends or family, and

23 percent used the salesperson they worked with previously to buy or sell a home.

Yet 84% of sellers said they are likely to use the same salesperson again or recommend to others.

What do Sellers Want from their REALTOR®

Help price home competitively

Help finding a buyer for their home

Help seller market home to potential buyers

Help sell the home within a specific time frame

Source: NAR, 2010 Profile of Home Buyers and Sellers

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Eugene Pilato

Eugene Pilato

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CENTURY 21 Today Realty Ltd., Brokerage*
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