Pricing Your Home--a Minefield of Styles
Many sellers interview two or three REALTORS® before they decide with whom to list their home. Sellers want to feel comfortable and confident in the REALTOR® they choose.
They also consider reputation and trustworthiness as two critical factors in evaluating whether the salesperson is the right fit. That’s why 64% of sellers use a salesperson who was referred to them or they had worked with before*.
Of course, as a seller, you want a professional who will evaluate your property to achieve the best market price. To this end, salespeople employ a variety of styles and approaches.
A Proper Standard of Care to Achieve Your Best Price
This fourth salesperson has learned that appropriate preliminary research is essential to applying a standard of care that more readily achieves best market price, within a reasonable time frame and with the least amount of hassles for you.
Back at the office, and armed with your home’s information, this salesperson will research the market and perform an in depth analysis and evaluation. The purpose is to meet with you a second time to review and discuss their findings.
This professional approach helps you to more confidently determine your best price with substantiated market information, thought out adjustments and accepted valuation practices, greatly minimizing the possibly of error. A professional approach is always best.
*NAR 2010 Profile of Buyers and Sellers