A Guide to Selling your Home in London, Ontario - Step 3 continued

...continued from Step 2


To get the complete printable ebook A ROADMAP TO SELLING YOUR HOME click here

Setting the list price of your home is an art.  Too low and you leave money on the table -- perhaps thousands.  Too high and you scare away buyers - perhaps forever.

To complicate this, your home is an emotional asset.  It's hard to see it objectively, as a "product" for sale.

Finding the optimal price requires a combination of expertise, analysis, and old-fashioned street smarts.

In fact, pricing is something agents spend their careers mastering. They combine intimate local and national market knowledge, an exhaustive study of similar homes for sale, and an analysis of past sales to arrive at the optimal list price. 

And then they combine that with your unique needs to pick a price that fits you.

It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more showings, more offers and ultimately the highest price for you home.

If you want to get as much for your home as possible within a reasonable time frame, you need to get the price right.



The most important thing to understand is that the market rules. Buyers want to purchase your property at or near its actual market value — which may differ from the sentimental value you place on your home.

That said, choosing the right list price is essential to selling for the highest price possible. If you price too low you risk not getting as much as you could have for your property. In fact, you could lose thousands. But if you price too high you will lose potential buyers who may think your property is out of their price range. 

It all sounds complicated, and it is. The good news is, a great agent will help determine the true market value of your home and price it just right.

Pricing Is Tricky

Price set just 15% too high.  Few qualified buyers bother to see it.


Price set just 15% too low.  Risk of losing $37,500-$67,500 on the sale.


Need Help?  Want to find out what your home will likely sell for on today’s market? Give me a call. Susan Bailey 226-926-7776 I'm here to answer your questions and help in any way possible.

Step 4: Preparing to WOW Buyers ...  (continued here)

To get the complete printable ebook A ROADMAP TO SELLING YOUR HOME click here

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