A Guide to selling your Home in London, Ontario - Step 2 continued

...continued from Step 1

Step 2: WORKING WITH THE RIGHT AGENT

To get the complete printable ebook A ROADMAP TO SELLING YOUR HOME click here

 

Most sellers use a real estate agent.  And for a good reason!  A skilled agent can ensure your home sells quickly and for the best price, while making the entire process much easier for you!

Consider this:

  1. Pricing is a real art. The biggest factor in determining how quickly your home sells is the price, and deciding that price is trickier than it seems. It takes experience and even 1% more for your home can mean thousands to your bottom line.
  2. Negotiating is hard. Not just hard to do, but it can feel uncomfortable. If you want someone to negotiate fearlessly on your behalf, you need an agent.
  3. Marketing today is much more than MLS®. To get the most for your home, you need qualified buyers to see it. That requires an agent who knows how to create a marketing plan to get as many qualified buyers as possible to find out about and view your property.
  4. Showings are a pain. Showing your own home is not only a huge inconvenience to you, it’s important to know that most buyers feel uncomfortable viewing a home with the homeowner present. 
  5. Paperwork takes expertise. If you think doing your own taxes is a challenge, try navigating the paperwork for a real estate transaction! It’s takes experience and expertise to make sure everything is done correctly.

WHAT TO LOOK FOR IN AN AGENT

The best agents are highly skilled, real estate experts. They are on the pulse of all local market activity and have intricate knowledge of active and past inventory. They keep you informed and are by your side every step of the way.

Great agents are marketing geniuses. They know exactly how to set the ideal price for your property, so that it sells quickly and for top dollar. They also know how to promote your listing effectively, to attract the most qualified buyers. 

Great agents are skilled negotiators. Negotiating requires expertise and skill, period. Great agents have mastered this art and bring confidence and calm at offer time. They guide you through the negotiation process helping you understand what to include, what to give up and most importantly, when to walk away if reasonable terms cannot be reached. 

Finally, a great agent makes things easy. They dot the i’s, cross the t’s and handle all the details. They recommend reputable movers, contractors, and other professionals you need. They will give you tips and ideas. They will do the heavy-lifting, so you don’t have to. 

So when choosing a REALTOR®, make sure they meet this profile. It makes all the difference.

Agent? Or No Agent?

82%  of real estate sales are the result of agent contacts.

Majority of buyers prefer to see a home with an agent, not the homeowner.

On average, agents get 12.6%  more for a property than owners who sell without an agent.2 (Based on median home sale prices.)

So when choosing a REALTOR®, make sure they meet this profile. It makes all the difference.

 


Need Help?  Choosing the right agent is an important decision. Call me anytime to ask questions or set up a get-acquainted meeting.


Step 3: Price Smart ...  (continued here)

To get the complete printable ebook A ROADMAP TO SELLING YOUR HOME click here

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