​The Goldilocks’ effect: Buyers most driven to find a home that fits just right.

Some further results of the Century 21 Canada Home Critic Campaign have found that 40% of Canadians reveal that their number 1 motivation to buy a house is to "better fit a new life stage," followed by the desire to "have a home of their own" (29%) and “because it’s a smart investment” (just 10%).

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