Price matters. Sell your house in the “critical first 3 weeks.

Price matters.

I talk to my sellers about the “critical first 3 weeks.” While I’ll do everything I can to get you top dollar for your home, I would be doing you a great disservice if I told you we could price it 20%, or even 10%, above market value and still find willing buyers. As a matter of fact, starting out high could end up netting you less, since the longer your home is on the market, the more likely buyers will become “bargain shoppers”.

On the other hand, pricing under the cusp-points will draw a wider range of buyers to look at your property.

What's a "cusp-point"?  When a buyer asks me to locate properties for them, they will inevitably say, "Don't show me anything over XXX".  That XXX could be 600,000, or 700,000, or 800,000.  The amount is not relevant; what is relevant is that they just don't want to see XXX+$10,000.  So, instead of pricing at $729,000, why not list at 699K and get a whole additional range of people to fall in love with the home and decide they need to do what it takes to get it?

Being able to price a home properly so it sells for maximum value is a skill I’ve mastered over the years.

Call or email me today and let me share with you my plan to sell your home.  416-857-2264 / peter.sigurdson@century21.ca

 

See my article at Toronto-Real-Estate.me for more detailed analysis and charts:

http://toronto-real-estate.me/2011/12/02/price-matters-sell-your-house-in-the-critical-first-3-weeks-2/

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