Staging the House

Home staging is about illusions. It's beyond decorating and cleaning. It's about creating moods. Staging makes your house look bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy it. Which is the whole point...right?

Contrary to what you might think, it's about more than prepapring the house for sale.  Staging is what you do after you've cleaned, decluttered, painted, made minor repairs; it's all about dressing the house up for sale.

Ladies you will understand this:) It's about adding the small details: the lipstick, mascara and a stunning, single strand of Tahitian pearls.

What is a Professional Home Stager?

Professional stagers are highly skilled artists. They can take a blank canvas and paint a sensuous portrait without ever lifting a paint brush. Stagers possess the skills of a top-level designer and they create dramatic scenery that appeals to all 5 senses. Here are some of their secrets:

  • Arrange sparse pieces of furniture in an appealing grouping known as a vignette
  • Showcase a generous usage of soft fabrics such as silk, lambswool, satin
  • Display unusual knickknacks in units of 1, 3 or 5
  • Drape window coverings with simple lines
  • Add unique elements to shelving, bookcases and fireplace mantels, which draw attention to predetermined areas

What Accessories Does a Stager Use?

Stagers bring in a vast array of items to spruce up the house. Here is a small sampling of items professional stagers often use to dress each room. How they are utilized is limited only by the creativity and vision of the stager.

  • Mirrors
  • Plants
  • Silk Flowers
  • Floor & Table Lamps,
  • Area and Throw Rugs
  • Small Love Seats
  • Ottomans
  • Afghans
  • Pillows
  • Baskets
  • Plastic Tables & Chairs

Professional Staging Tricks & Tips

An artist for 35 years, Dawna Johnson, is an Accredited Staging Professional Master (ASP) and owner of Sacramento Staging Solutions. She says the idea behind staging is to allow rooms to show themselves. "If your home is vacant, it's soulless," Dawna warns. "Without staging, it will probably remain on the market for many months." She calls the kitchen the "heart of the home," and offers this practical advice for making that space sparkle:

  • Apply orange oil to cabinets that appear dry, which will renew their original luster
  • Put out large bowls of fruit such as polished apples, bright oranges, luscious grapes
  • Arrange colourful and fun cookbooks on the counters

Dawna believes in bringing the outdoors inside through the use of greenery and plants; in creating clean, crisp spaces and arranging furniture with plenty of room to walk around. She says bathrooms are essential to dress well. "Bathrooms should look open, airy and delightful," says Dawna. One of her favorite tricks is to add baskets filled with spa treatments such as:

  • Towels, tied with ribbons
  • Scented soaps
  • Creamy lotions
  • Moisturizing & Facial jars

The back yard needs staging, too. For patios and decks, Dawna brings in plants and potted flowers, and adds additional colour by setting the picnic table with bright, plastic dinner plates.

How Much Does it Cost?

Prices vary depending on where you live and the local demand for professional home staging. Good news is......as part of my value added service I provide clients that list with me a FREE home staging consultation with a professional home stager where they review their recommendations with the seller. If required, the home stager can also provide a painter or contractor depending on the needs and wants of the seller. Most listing agents agree that vacant homes show better with staging and will encourage sellers to hire a professional stager.

Happy Staging Everyone!!!

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