Is all Press Good Press?

That's what Century 21 Riverside must be asking after this front page story ran May 28, 2009.

Click on the image to see the full article.


Everyone wants a front page add for free but nobody wants to be associated with the gang wars that are happening in BC.  This picture on the cover of Kamloops largest newspaper must seem bitter-sweet to the Century 21 office in Kamloops as police seize a home recently listed and sold by their office.

Lets hope branding is more powerful than this senseless crime.


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