I thought I would pass along a couple of recent sales to give an idea of what can be done in todays market - to account for the reduction in activity over the last 3 months. Very simple - no secret marketing ploys here. Price. Presentation. Commitment. I had the privilege of meeting and dealing with two very realistic vendors who - once decided this was the time to sell - took every action and piece of advice ensuring their homes were absolutely ready on all fronts - to be viewed. No need to repeat - "first impressions..."
The first property was a one bedroom at 1928 Nelson. Used sparingly the home was in excellent condition. The building has a great reputation and is located in an extremely popular area of the West End (west of Denman Street). After our first meeting - it simply came down to strategy on driving the most traffic to the home. The buyers are out there but much like the shopping madness that is about to occur today - you need to stand out - you need to raise a flag quickly and agressively - to get noticed. You have to outpace the competition. Back to point one - price. We priced it for the current market. No test drives, no "what if's" and especially - no promises. I don't know how many times I have been asked to take a listing - after a seller has wasted 3 months on the market with bad advice and broken promises from a desparate few in the business. Chasing the "market" downhill is not any fun - due to it's expense. Its a waste of everyone's time - especially the home owner. Being realistic is the key. If the market does not support an expected price - then do not list the home. Simple. We sold the home in 5 days with over 250 listings in the West End - some of those on the market since early spring. Priced right - well presented with solid marketing and a commited seller.
The second home at The Hudson on Granville Street - was much the same. Meet the vendors - discuss the market - listen to their needs and expectations and come up with a strategy. It was priced exactly in the range to cause that "flag" to go up and get people in the door. Clean - well presented with solid marketing and priced right - another sale in under a week. Price. Presentation. Commitment. There is no magic to selling a home. Sound advice - strategy - and I wish I could come up with a unique saying - but work - is needed on all fronts to sell a home. The sellers and their realtor become a team.
Which brings me to my last point. You must work with a realtor that knows the market you are in - has a proven record - that earns your trust and most of all - you like. Real Estate relationships are no different than most - buying or selling a home is a pivotal and emotional life event. You want someone on your team who has only one goal - to achieve what is best for you - and you only. I have to say the most common feedback I receive from my clients is - trust.
Feel free to chat anytime - about your needs - what I see on the street and where the market could be heading and the options that are in front of you.