With Internet and MLS, Does a Realtor Still Need to a Farm Area?

Lately I find myself preoccupied with this whole idea of a realtor's farm area - realtor's lingo for serving a particular neighbourhood.  With internet and the ever-improving MLS which realtors have access to, are farm areas still relevant in today's market?  Before the advancement of technology, I can understand the need to specialize but do we still need to keep that practice alive today?  I tend to think not; however, I have found that when speaking to friends, associates and prospective clients, people's mindset are somewhat fixated by the notion that realtors need to specialize in a particular area.  It is time to change the public's mindset towards this whole farm area notion, realtors!

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