The Story BehindThe World's Biggest Commercial
The world’s largest health initiative deserves the World’s Biggest Commercial.
One starring thousands of people around the world. One that enables everyday folks from all walks of life — you, for example — to join with Nobel laureates, movie stars, famous musicians and other notable people to express a united commitment to End Polio Now.
A tad ambitious?
Perhaps. But so is the goal of wiping this terrible, crippling disease from the face of the earth.
After nearly 30 years, and after immunizing more than 2 billion children against polio, Rotary and its partners are on the brink of making history. We are This Close.
When Rotary began the fight in 1985, polio affected 350,000 people, mostly children, in 125 countries every year. Since then, polio has been reduced by more than 99 percent.
Fewer than 700 new cases were reported in 2011, and the wild poliovirus today is confined to isolated pockets in only three countries. We truly are This Close to ending polio forever.
But if we don’t finish the fight right now, polio could quickly resurge, with devastating consequences. More than 10 million children could be paralyzed in the next 40 years. This once-in-a-generation opportunity would be gone forever.
You can take action by showing your support. Be part of the World’s Biggest Commercial. Snap a photo of yourself making the This Close sign and upload it into the commercial. Show it to your friends and family and ask them to do the same. Your involvement will help convince world leaders that support for polio eradication is global.
And then — do more. Learn more. Get involved. Donate. Write to your government leaders. You can get started here.
Check out my pic at http://thisclose.endpolio.org/en/submissions/216
It’s time to make history together.
Help us change the world.
Let’s end polio now.
We are “This Close.”