New Okanagan Winery Ex Nihilo to kick off icewine release with a little Rolling Stones flair!
A brand new Okanagan based winery Ex Nihilo sure knows how to throw a kick off party! They have been in negotiations with the Rolling Stones for three years in putting together an ice-wine aptly called "Sympathy for the Devil". Although this ice-wine has a hefty price of $125 a bottle it will more than likely be a major hit and terrific introduction for Ex Nihilo wines. I can't help but admire the intelligence of such an alliance. To bring a major rock band as The Stones on board in my opinion is shear marketing genius. Get your bottle starting May1 as they are sure to sell out quickly!
See Castanet.net for full story.
Sincerely,
Jason Neumann
Posted by Jason Neumann
on April 10, 2008