When You Pay Too Little, You Sometimes Lose Everything

The home pictured above is currently for sale in the wonderful Westvale neighbourhood of Waterloo(note I'm biased as I live there).  While attending an open house, I spoke with the listing agent who related a curious story to me. 

It seems in an effort to save commission, the seller initially chose a discount real estate brokerage to market the home.  During one of the hottest markets in recent memory, the home failed to sell.  The current listing agent related to me that the home was listed on MLS but with the Cambridge Real Estate Board which unfortunately is separate from the Kitchener-Waterloo Real Estate Board(a blog post for another day).  On the company's website, it makes a number of claims including being able to "streamline the process and create efficiencies" enabling them to charge less commission.  It boldly proclaims "real estate redefined" and "an unparalleled level of service".

I suppose my point is this.  If one of the efficiencies involved saving money by not joining the K-W Real Estate Board, then haven't they done a disservice to their Kitchener-Waterloo clients?  Exactly how does this denote "an unparalleled level of service"?

I have nothing against discount brokerages, in fact a good friend of mine owns one.  I support the need for choice for consumers.  The difference is I expect competence regardless of the fee structure.  As the example above illustrates, don't talk the talk if you can't walk the walk.

For competent real estate help that gets results, feel free to call or email 519-505-4488 jeff.gingerich@century21.ca


Jeff Gingerich

Sales Representative

Century 21 Home Realty Inc. Brokerage

Office:  519-570-4663

Direct:  519-505-4488


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Jeff Gingerich

Jeff Gingerich

Sales Representative
CENTURY 21 Heritage House Ltd., Brokerage*
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